April Asuncion
April Asuncion
Social Media | Facebook Ads Strategy | Branding & Storytelling |Process Improvement
Email Marketing | Internal Marketing Communications|Creative Directions
Social Media | Facebook Ads Strategy | Branding & Storytelling |Process Improvement
Email Marketing | Internal Marketing Communications|Creative Directions
In Her Element
Her Work Ethics
In everything she does, April is guided by these core values: Integrity, Collaboration, Excellence, and Creativity.
Marketing Supervisor and Social Media Specialist II
2018 - ongoing | Health Carousel Philippines - Marketing & Recruitment
She was promoted twice during her four years with the company. She started as an MSM Associate Level I and quickly advanced to MSM Specialist II and then recently promoted as Marketing Supervisor.
Throughout her tenure, she implemented social media plans and Facebook Ads strategies that resulted in cost savings while still reaching the desired expectations.
As a proponent of continuous improvement and effective creative directions, she has created compelling content that led to an increase in brand awareness and social media following within two years.
Additionally, she has solidified digital best practices to ensure that the company publishes content that are ethical, consistent with the company's core values, and compliant with the Philippine’s data privacy act.
What she does?
- Writes copies for Facebook Ads, and all social channels
- Manages all social media channels (mainly on Facebook, Instagram, and LinkedIn)
- Email Marketing
- Lead Generation
- Brand storytelling through heartwarming video content
- Facebook Ads Strategy
- Facebook Analytics
- Manages Facebook Community
- Creates the Facebook Community Guide/ Hack page - an internal online guide for Group Admins and Moderators
- Broadcasts promotions through Chatbot
- Community/ Social listening
- Collaborates with Bot service providers and website developers, and clients from the Philippines and U.S.A.
- Launches Zoom Webinars
- Designs artworks for marketing collaterals
- Updates Branding Portfolio
- Contributor for web-articles
- Customer Service - phone and zoom orientation
- Manages marketing and recruitment team
Ongoing projects:
- Website Re-launch
- Co-lead to creating a more intuitive website that aligns with the company’s value proposition
- Collaborating with the US office and web developer to achieve comprehensive results and streamline brand messages
- You’ll find the current website at https://healthcarousel.ph
- Employer branding
- Build brand persona
- Fresh contents are on the way!
- Repurpose contents from our principal office
- Chatbot for Facebook Messenger
- Collaborate with Bot developers to build a chatbot that can increase lead generation, broadcast promotions, provide intuitive answers, provide better customer service experience, and grow following
- Events Management in collaboration with industry partners
Achievements:
- Brand overhaul
- Increase in social media following
- Creation of Marketing process and SOP manual
- Standarization of B2C processes
- Successful email campaigns
- Increase and consistent flow of leads
- Targets achieved and exceeded in 6 months (after becoming a Supervisor)
- Streamline internal marketing communications
Marketing Officer
2015-2018 | Fujifilm Philippines - Graphic Systems
As a marketing officer for the department, she initiated marketing efforts that established strong business relationship with industry partners.
Known for my efficiency and resourcefulness, she carried out activities within a planned budget and with minimal supervision. Additionally, she's had the privilege to co-lead the first Southeast Asian POP event that was held in the Philippines.
What she does:
- Organizes trade shows and event partnerships
- Plans and executes pocket activities and other marketing efforts through strategic partnership
- Report analysis
- Manages In-store promotion
- Coordinates directly with the Division Manager, President and executives from Asia Pacific and UK as needed
- Conceptualizes sales and marketing programs for customers
- Designs marketing collaterals
- Plans a full-year marketing activities
- Plan and manage yearly marketing budget
- Coordinate with suppliers, contractors and event sponsors
- Maintains social media accounts
- Writes newsletter copies
Other Proud Works (Short-term)
2023 - Marketing and Communications Coordinator for an Australian-based architectural practice with award-winning projects lead by brilliant team members.
2022 - Brand and Social Media Management for TitaDinTalks, a VA services owner
Conceptualization, Planning, Event Execution and Campaign Launch
- 2013-2015 CARINDERIA FIESTA/ BUHAY CARINDERIA
- 2013-2015 FORTUNE LIFE AMB ANTONIO CABANGON GINTONG PARANGAL
- 2015 BIRCH TREE FORTIFIED CAMPAIGN MEDIA LAUNCH
- 2015 BIRCH TREE FORTIFIED SCHOOL PROGRAM
- 2012-2015 SAN MIGUEL CORPORATION - MONTEREY KNOW YOUR MEAT CAMPAIGN
- 2014 - PERFECT PAD’S MEDIA LAUNCH
Strategically Crafted Work
April will carefully plan your social media calendar and efficiently implement your content. She will offer ideas and concepts that can increase brand awareness and engagement.
Social Media Management and Strategies
Let's introduce your brand to the world to keep you connected with your clients wherever they are located.
Here are the Social Media Channels I manage
Facebook | Instagram | LinkedIn
April can help in planning an Ad strategy targeting the right audience.
Here are the general Facebook Ads Strategies that you can be applied to your business:
- Use various contents - static, editorial/ creative images and videos, real-life stories
- Catchy or straightforward captions depending on the Ad Objectives
- Integrate with CRM
- Connect to website
- Sponsored Messages through ChatBot, Instagram, or WhatsApp
Samples - by request only due to data privacy.
Creative Directions
Sometimes you just need to give your social media a break from all of its marketing and sales efforts and give the spotlight to people behind the success of the brand.
Here are a few of the contents April created that set trend among the competition:
- 2020 Brave Heroes Campaign - online project that recognizes healthcare professionals who are working on the front line. It depicts the inspiring stories from our courageous Filipino Healthcare Professionals from all over the world who are working as hard and passionately as they can in fighting COVID-19.
- Some of the stories submitted were published on this link: https://healthcarousel.ph/everydayheroes/
- Organic content that went trending within 24hrs https://bit.ly/3Jtajal
- #ChangingLives and #AmericanDream campaign
- Feature stories of people who made a difference in the world of healthcare and lives have been changed
- You may find them here: https://bit.ly/36dMRiT
- Health Carousel INSPIRE
- The goal of this is to honor employees for their service to the company, inspire other employees and increase brand integrity.
- My role: scriptwriter, screen directions, editor
- Watch the video here: https://bit.ly/3inQlBS
- Other Video materials which I have spearheaded
- #FastFacts for Nurses | Do I really need to take the NCLEX? - YouTube
- I Am a USRN - YouTube
- KamUSta Nars Episode 7 - Nurse Michelle's US Adventure - YouTube
More video materials are available here:
Health Carousel Philippines Inc - YouTube
Please note: In line with the data privacy act, some projects might not be included here.
Content Marketing
April will craft a message that will help your customers and clients understand your unique selling proposition. She'll develop compelling content that will boost your site's ranking for relevant keywords.
Here are the Contents I've crafted for HCPI
Employer Branding
April can give you guidance on how to establish brand voice or persona based on your brand scopes.
Favorite Tools
She also uses other Apps, Softwares, and Tools necessary for Creatives, Social Media Plan, Time Management, Productivity and Communication.
HubSpot
Skill Rate - 9/10
Canva Editor
Skill Rate - 9/10
Microsoft tools
Skill Rate - 9/10
Adobe Photoshop
Skill Rate - 7/10
Google Ads
Skill Rate - 7/10
Facebook Ads
Skill Rate - 9/10
Chatfuel
Skill Rate - 8/10
WordPress
Skill Rate - 7/10
Calendly
Skill Rate - 8/10
Trello
Skill Rate - 8/10
Slack
Skill Rate - 8/10
Her Pursuits
As a lifelong learner, April or "ABRIL" to most people, started exploring the exciting world of podcast creation. She's also advancing her skills and knowledge about social media and content strategy
In her leisure time, you can find her seeking the attention of her dogs, catching up with family and friends, painting, reading, and watching dog-rescue videos and vlogs on baking and cooking.
Fun Fact
She has a Bachelor's degree in Marketing Management and is preparing to continue her graduate degree in Counseling.Someday, alongside her creative pursuits, she'd like to provide free counseling to children and adults who are going through tough times or battling with their traumatic experiences.
Get in touch
